What
You
Can
Learn
From a
Member
Survey

Understand Members' Pain Points

Learn what members see as threats to their business or the industry. What do they worry about? What challenges do they see on the horizon?

Data for Strategic Planning

Arm yourself with facts before your next big planning sesstion.

Identify Members' Needs

Are there products or services you could provide that meet needs and create value?

Measure Member Satisfaction

How satisfied are members with each element of your organization: advocacy, training, communication, events, etc? Where are the weak links?

Likelihood of Renewing

Are members planning to renew? If not, what's the reason? Could you have done anything differently?

Why Members Join & Why Members Stay

Members may join for one reason but discover other reasons to stay. Where did they find value?

Education, Training, and Professional Development

Where are the education and training gaps you can fill? What do leaders need for their own professional development?

Annual Convention & Events

Times change, but often events don't. Is it time to take a fresh look at the events you offer or could offer?

Rate Customer Service

Customer Service is more than being friendly. Listening, effective communication, product knowledge, and problem solving all play a role. How do you rate on each of these dimensions of service?

Test Your Ideas

Test how members react to new concepts like programs, products, training or anything else you are considering.

Advocacy Focus

How aware are members of your advocacy efforts? To what extent are they engaged in policies and proposed polices that may effect them? What are the barriers to greater participation?

Communication Effectiveness

Find ways to improve you communication with members and their communication with you (a survey is one way). Where do members currently go for information about the industry?

Make Actions Match Priorities

You can't do it all at once. Measure members' priorities to make the greatest impact.

Reality Check

Executives can be influenced by what they hear and who they meet, and these are usually the most active or vocal members. A survey gives you a reality check by hearing the voices of all members and member segments.

Principles & Practices

Every study, no matter how small, is original; custom designed to meet your interests and needs. No templates, boilerplate, or synthetic data. Just real insights from your own members.

Studies can be any size or scope, large or small, focused on a single topic or cover a wide range of issues

Questionnaire design is a highly collaborative process. I work closely with you to ensure we are capturing the information you really need.

Each study relies on extensive cross-tabulation to identify the opinions, trends, needs and priorities of different segments of your membership.

Studies can be a one-time event or repeated, or portions can be tracked over time.

I conduct a limited number of studies each year, one at a time. Each study gets my full attention.

Contact

Verometrics is owned and operated by Brad Rucker. I've been conducting membership surveys for over 30 years. If you would like more information or to discuss a project you have in mind, please contact me.

Brad Rucker
(360) 627-1166
[email protected]

What You Can Learn From a Member Survey